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Our mission is to be the preferred airline of our customers and our team.
Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day. Our dedication has earned us the title of the worlds best leisure airline multiple times, and we’re just getting started.
Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in a modern, inspiring environment.
Reporting to thePerformance Director, Loyalty Program, theProduct Manager, Rewardsis responsible for designing and managing a strategic, innovative, and customer-centric rewards offering as part of the loyalty program. By combining data analysis, understanding of member behavior, and cross-functional collaboration, he ensures an engaging, seamless, and high-value exchange experience, while actively contributing to the programs financial performance and growth.
Responsibilities
Implement and manage the rewards program
- Define and maintain an attractive, relevant, and diverse set of rewards.
- Define and configure business rules related to rewards in the loyalty system, ensuring they are consistent with program objectives.
- Ensure rewards comply with internal policies, legal requirements, and contractual agreements.
- Implement competitive intelligence mechanisms to anticipate market developments and adjust the offering accordingly.
Point pricing strategy and management
- Define, implement, and adjust point pricing strategies to maximize perceived value for members and optimize program profitability through rigorous performance monitoring.
- Make recommendations for promotions and special offers to stimulate point redemption and achieve volume, redemption rate, and financial contribution targets.
- Support the partnerships team in negotiating strategic agreements with partners to ensure the programs profitability.
Performance monitoring
- Responsible for defining and monitoring performance indicators for the rewards portfolio.
- Produce forecasts for indicators by incorporating historical trends, program developments, and behavioral changes.
- Produce reports and analyses on deviations from targets and make recommendations to adjust the offering and improve the programs impact.
Support with internal teams
- Work closely with the RM team to align the rewards assortment with revenue, margin, and asset valuation objectives.
- Integrate RM constraints and opportunities into the definition of offers, promotions, and point pricing strategies.
- Collaborate with IT and operational teams to ensure seamless integration of rewards into program systems and processes.
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Employment Equity
At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.
