This newly created role offers a unique opportunity to bring Etihad’s world-class partnerships to life across every corner of our global marketing ecosystem. As Manager, Partner Marketing, you’ll work at the intersection of sponsorship, alliances, and destination marketing—ensuring our collaborations are activated with creativity, precision, and purpose.

With access to one of the world’s most iconic sponsorship portfolios—including partnerships with globally recognised sports teams, talent, and influencers—this role is central to how Etihad shows up on the global stage. You’ll act as the strategic connector between internal teams and external partners, driving alignment, surfacing new content opportunities, and delivering campaigns that captivate and convert.

If youre a highly organised, relationship-driven marketer with a passion for storytelling, collaboration, and creative execution, this is your chance to help define how Etihad’s Beyond Borders brand is experienced around the world

Sponsorship & Influencer Integration

Collaborate with the Sponsorship and Influencer teams to ensure global assets are maximised across paid, owned, and earned marketing channels.

Share marketing calendars and campaign roadmaps to enable proactive planning and alignment of partner assets with key priorities.

Brief internal teams on marketing objectives and channel strategy to inform asset creation and usage across markets.

Identify and recommend localized content opportunities that creatively integrate global sponsorship properties and influencer talent.

Airline Alliances & Joint Venture Marketing

Work alongside Etihad’s Alliances team to co-develop marketing plans with key partner airlines and joint ventures.

Coordinate messaging, creative development, and campaign execution to ensure brand consistency and performance alignment.

Oversee co-branded campaign implementation, ensuring Etihad is represented with impact, accuracy, and brand integrity.

Tourist Board & Destination Marketing Partnerships

Support the development of joint marketing campaigns with tourism boards and destination partners by working with the Commercial Enablement and Regional Marketing teams.

Track and surface opportunities for co-investment or promotional alignment with destination-led marketing efforts.

Maintain a calendar of tourism partnership activities and enable seamless integration across regional campaigns.

General Responsibilities

Monitor and propose media, influencer, or local content opportunities, liaising with Regional Marketing teams to assess fit and feasibility.

Coordinate with Creative, Brand, and Regional Marketing teams to ensure partnership assets are on-brand and market-ready.

Act as the operational hub for partnership marketing—managing timelines, approvals, and communication across teams.

Share campaign outcomes and success metrics with key internal stakeholders to inform future partnership strategies.

5–7 years of experience in marketing, brand, or partnership roles, ideally with exposure to sponsorship, talent, or media integration.

Strong relationship management and communication skills—capable of influencing and aligning diverse internal and external stakeholders.

Excellent project management and organisational skills, with the ability to juggle multiple workstreams across time zones.

Demonstrated experience working in a fast-paced, global environment, with a proactive mindset and high level of accountability.

Strong understanding of how partnerships are activated across paid, owned, and earned channels.

Self-sufficient and confident in managing cross-functional teams without direct reports, while maintaining momentum and clarity.

Positive, solutions-oriented mindset with a high degree of adaptability—comfortable navigating ambiguity and evolving responsibilities.