Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Air Canada is seeking a technically strong and detail-oriented Specialist, Marketing Technology Implementation to lead the deployment and optimization of our digital data collection and spaneting activation stack across all digital properties. This role is instrumental in implementing and scaling Adobe Experience Platform solutions—including Web SDK, Mobile SDK, AEP Tags (Launch), and server-side event forwarding—to enable accurate data capture, robust audience targeting, and real-time personalization.
The ideal candidate brings hands-on expertise in JavaScript, tag management systems, and AEP architecture, and thrives in a collaborative, agile environment. This role is responsible for overseeing collaboration between frontend developers, product owners, and analytics teams to ensure the successful integration of data layer models, tracking specifications, and experimentation frameworks.You will play a key role in ensuring Air Canada’s digital platforms are equipped with high-quality behavioral data, enabling personalized customer experiences, campaign measurement, and data-driven decision-making across channels.
Responsibilities:Own the end-to-end technical roadmap and implementation of spaneting data collection solutions across Adobe Experience Platform (AEP), Adobe Tags, Google Tag Manager, Adobe Target, Adobe Audience Manager.Architect and deploy Adobe Experience Platform Web and Mobile SDK integrations, including full XDM schema mapping, consent enforcement, identity stitching, and event forwarding via the Edge Network.Manage technical execution of tagging strategies—both client-side and server-side—to support activation, analytics, and personalization use cases across platforms and channels.Develop and automate reusable implementation assets: data layer specs, tag templates, JavaScript modules, XDM payload transformers, and Launch rule libraries.Interface directly with AEP APIs (Schema Registry, Catalog, Batch Ingestion, Query Service, Identity Service) to automate schema creation, payload validation, and data routing.Drive operational efficiency by building QA automation pipelines using tools like Adobe Assurance, browser-based listeners, custom Chrome extensions, and validation scripts.Govern detailed, structured technical documentation (e.g., SDR, BRD-to-implementation mapping, API field contracts) to power accurate and scalable implementations.Build relationships with platform owners, product teams, frontend developers, and enterprise architects to ensure alignment between business use cases, schema structure, and real-time data collection.Prioritize and troubleshoot tagging and data collection issues using browser dev tools, Adobe debugging tools, and network trace logs; implement permanent fixes with root-cause analysis.Be a thought leader by staying current with Adobe’s product roadmap (Web SDK, Mobile SDK, Edge segmentation, Destination SDK, Server-Side Forwarding) and recommend best-fit architectural patterns.
QualificationsBachelor’s degree in Computer Science, Engineering, or related technical field (or equivalent experience).7+ years in digital spaneting technology, implementation, or analytics engineering, including 3+ years in a senior technical or lead role.Expert-level experience with:Adobe Experience Platform (Web SDK, Mobile SDK, XDM, Real-Time CDP, CJA)Adobe Launch / Tags (custom extensions, rule-based deployment, data elements)JavaScript, JSON, and debugging in browser developer toolsBrowser based debugging techniques
Proven hands-on work with REST APIs for schema manipulation, payload injection, identity stitching, and event ingestion.Proficiency with version control (Git), scripting (Node.js, Python, Office Scripts), and testing frameworks to support automation.Deep understanding of data governance, schema evolution, and documentation standards for digital data collection ecosystems.Familiarity with privacy compliance implementations (GDPR, CCPA, Law 25), CMP integration, and consent mode enforcement via Launch rules or tag templates.Strong communication skills to articulate complex technical topics to stakeholders across Martech, Product, Analytics, and Engineering.Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates.Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.